When it comes to logo design, RSM Design has a long history of strong brands for our residential clients, each expressing the unique voice of that place, translating abstract ideas into a visual narrative. The logo often is the user’s first impression and it must condense layers of meaning with the tools of type, color, negative space, and icons. The goal is to craft a logo that reflects and projects a consistent voice. This holistic approach puts listening first. As RSM Design works with communities, we often start with the vision of the project…what inspires the site, the landscape design, and the architecture. Residential brands must work strongly as an on-line introduction to a community that goes far beyond the built environment, and seamlessly bridges the gap between digital and built spaces with clarity and consistency. SeptemBranding & Wayfinding Used to Create a Strong CommunityĪs the RSM Design team approaches residential development, in both the multi-family and master planned sectors, some interesting trends stand out.
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